Is Artistry a Good Brand? An In-Depth Review and Analysis

Have you heard of Artistry? It’s a brand that offers a range of skincare products designed to help you look and feel your best. But is Artistry a good brand? Let’s take a closer look.

Over the years, Artistry has built a reputation as one of the top brands in the beauty industry. With a focus on quality ingredients and innovative formulas, their products are designed to provide real results. Whether you’re looking to hydrate dry skin, reduce the appearance of fine lines, or brighten your complexion, Artistry has a product that can help.

But what sets Artistry apart from other brands is their commitment to sustainability. They use responsibly sourced ingredients, minimize waste and energy use, and support conservation efforts. So not only can you feel good about using their products, but you can also feel confident that you’re supporting a company that cares about the environment.

Overview of Artistry as a brand

Artistry is a premium beauty brand that was founded in 1968 by a husband and wife team, Edith and Richard DeVos. The brand is now owned by Amway and is considered one of the top five largest selling premium skincare brands in the world.

Artistry provides a wide range of high-quality products for skincare, makeup, fragrances, and more. The brand is committed to using only the best ingredients and cutting-edge technology to create products that offer effective results for all skin types and concerns.

Artistry’s products are designed to address different skin concerns, such as wrinkles, dark spots, and dehydration. Their products are also formulated to enhance the natural beauty of every individual who uses them.

History of Artistry and its Evolution

Artistry is a brand known for its premium skincare and makeup products. The company was established in 1958 by Rich DeVos and Jay Van Andel, in Ada, Michigan. At its inception, the brand was known as the California Perfume Company (CPC). However, it was later renamed Artistry in 1968, reflecting its evolution from a perfume company to a luxury skincare and cosmetics brand.

Artistry’s roots can be traced back to the direct sales company, Amway, which was founded by the same co-founders of CPC. Amway was established in 1959 with the vision of providing high-quality products to consumers through direct selling. Eventually, Artistry became the flagship brand of Amway, solidifying its place in the beauty industry.

Evolution of Artistry

  • 1960s – Artistry launched a powdered cleanser and oil-free liquid foundation, catering to the growing demand for makeup products that are gentle and non-irritating to the skin.
  • 1970s – Artistry introduced a range of skincare products that incorporated advanced skincare technology, such as alpha hydroxy acids (AHAs) and antioxidants.
  • 1980s – Artistry continued to innovate by launching the world’s first clear lip gloss, alongside a range of other lip and eye products.

Artistry’s Key Accomplishments

Artistry has achieved many significant accomplishments over the years, firmly establishing itself as a market leader in the beauty industry. These include:

  • Being recognized as one of the world’s top five largest selling premium skincare brands, with over $1 billion in global sales annually.
  • Artistry’s anti-aging product, Artistry Supreme LX, won the prestigious “Best New Anti-Aging Skincare” award from the UK’s Pure Beauty Awards in 2016.
  • The brand has a team of highly trained scientists and beauty experts who work tirelessly to develop innovative and effective skincare and makeup products.

Artistry’s International Presence

Artistry has a powerful international presence, with markets in over 100 countries. The brand’s global reach is a testament to its commitment to providing women with high-quality skincare and makeup products that cater to their varying skin concerns. Additionally, Artistry has partnered with various charitable organizations to give back to the communities it serves, emphasizing their commitment to corporate social responsibility.

Artistry’s Global Reach:Over 100 countries
Annual Sales:Over $1 billion
Parent Company:Amway

Overall, Artistry’s success can be attributed to its commitment to developing innovative and high-quality skincare and makeup products, alongside its dedication to providing women with products that help them feel beautiful and confident in their own skin.

Artistry’s product lines and offerings

Artistry is a brand known for providing high-quality skincare and beauty products. Their product lines and offerings cater to all types of skin, including products for dry, combination, and oily skin. They also offer a range of makeup products that suit different skin tones and preferences. Below are some of the product lines and offerings Artistry has:

  • Skincare: Artistry’s skincare line includes products like cleansers, moisturizers, serums, eye cream, toners, and masks. These products are formulated with advanced technology and high-quality ingredients that cater to various skin concerns, such as hydration, anti-aging, and brightening.
  • Makeup: Artistry’s makeup line includes products like foundation, concealer, lipstick, eyeshadow, mascara, and more. Their makeup products are designed to enhance natural beauty and provide a flawless finish. They have products that are suitable for all skin types and tones, making Artistry a go-to brand for everyone.
  • Nutrition and wellness: Artistry also offers products that promote overall health and wellness. These products include supplements, vitamins, and drinks that support different health goals, such as immunity boosters and weight management solutions.

Artistry’s best-selling products

Artistry has some best-selling products that are popular among beauty enthusiasts and skincare experts. These products are known for their effectiveness and visible results. Below are some of Artistry’s best-selling products:

  • Artistry Ideal Radiance Illuminating CC Cream: This product is a multitasking skincare product that provides sheer coverage and brightens the skin. It’s formulated with advanced technology that targets dark spots, blemishes, and uneven skin tone. It also contains SPF protection, making it a perfect choice for daily use.
  • Artistry Hydra-V Replenishing Moisture Cream: This product is a moisturizer that provides up to 24 hours of hydration. It’s formulated with a blend of natural ingredients and advanced technology that replenishes dull and dry skin. It also provides a smooth and soft finish, making it a perfect base for makeup.
  • Artistry Supreme LX Regenerating Cream: This product is designed to restore the skin’s natural youthfulness and radiance. It’s formulated with rare ingredients like white truffle extract and microalgae that stimulate cell regeneration and improve skin elasticity. It also provides deep hydration and enhances skin texture.

Artistry’s commitment to sustainability

Aside from providing high-quality skincare and beauty products, Artistry is also committed to sustainability. They use responsible sourcing methods and eco-friendly packaging materials to reduce their carbon footprint. They also support different environmental initiatives and organizations that promote sustainability. Artistry’s commitment to sustainability makes them a brand that not only cares about beauty but also the environment.

Biodegradable packagingArtistry uses packaging materials that are biodegradable, compostable, and recyclable. They also encourage their customers to recycle their empty containers and participate in recycling programs.
Responsible sourcingArtistry sources their ingredients responsibly and ensures that they come from sustainable farms and suppliers. They prioritize working with suppliers that follow fair trade practices and support local communities.
Environmental partnershipsArtistry partners with different environmental organizations and initiatives to promote sustainability and raise awareness about environmental issues. They also organize community events and campaigns that encourage people to take actions towards a more sustainable future.

Artistry’s commitment to sustainability shows that they are not only dedicated to providing high-quality products but also to making a positive impact on the environment. With their innovative product lines and sustainable practices, Artistry is a brand that consumers can trust and support.

Artistry’s Marketing and Advertising Strategies

Artistry, one of the world’s top beauty brands, has a reputation for innovative marketing and advertising strategies that have helped to establish the brand as a leader in the industry. Here are four key aspects of Artistry’s marketing and advertising strategies:

  • Celebrity Endorsements: Artistry has leveraged celebrity endorsements to promote their products and increase brand awareness. This strategy is effective because consumers often trust the opinions of celebrities they admire.
  • Personalization: Artistry’s marketing campaigns are designed to create a personalized experience for the customer. They’ve created an online tool called myArtistry that provides customized recommendations based on the customer’s individual skin care needs.
  • Event-based Marketing: Artistry hosts multiple events throughout the year, where they showcase their products and allow customers to try them. This is a great opportunity for the brand to make a personal connection with their customers and receive feedback on their products.
  • Social Media Marketing: Artistry’s presence on social media platforms is strong, they have a large following on Instagram and Facebook. They regularly post content around their products, beauty tips, and skincare routines, engaging with their followers and creating a sense of community around the brand.

Artistry’s marketing and advertising strategies are a reflection of their ongoing commitment to innovation and providing their customers with a personalized and engaging experience.

The brand understands the importance of staying ahead of competitors and are constantly exploring new ways to reach their target market, which has allowed them to remain a leader in the beauty industry.

If you’re interested in trying out Artistry’s products, consider attending one of their events, following them on social media or taking the myArtistry skin care quiz to receive personalized skincare recommendations tailored specifically for you.

Extensive celebrity endorsements allow for high brand recognitionSome products may be perceived as pricey compared to competitors
Personalized skin care recommendationsNot available in all countries/regions
Active social media presence creating a sense of community around the brandSome customers may prefer more natural or organic beauty products

Overall, Artistry’s marketing and advertising strategies have been effective in driving brand awareness and engaging customers. They have identified their target market and are creating content and experiences designed to meet the needs of that audience.

Artistry’s Sales Performance and Revenue Growth

Artistry is a well-known beauty and skincare brand that has been delivering exceptional products for over 50 years. The brand operates under parent company Amway, a multi-level marketing company that sells health, beauty, and home care products. Artistry has grown to become one of the top beauty brands in the world, with an extensive range of products that cater to various skin concerns.

Let us take a closer look at Artistry’s sales performance and revenue growth over the years.

  • In 2018, Artistry reported global sales of $1.8 billion, making it one of the top five premium beauty brands in the world.
  • The brand experienced steady growth in the Asia-Pacific region, especially in China, where it reported double-digit sales growth in 2018.
  • Artistry also saw growth in the North American market, with an increase in sales in the United States and Canada.

The success of Artistry can be attributed to its innovation and commitment to delivering quality products to consumers. The brand invests heavily in research and development to create products that cater to various skin concerns and needs. Additionally, the brand’s multi-level marketing system has allowed it to reach a wider audience and promote its products effectively.

Here’s a table that shows Artistry’s revenue growth over the years:

YearGlobal Sales
2016$1.7 billion
2017$1.8 billion
2018$1.8 billion

Artistry’s sales performance and revenue growth showcase the brand’s success in the highly competitive beauty industry. The brand’s commitment to innovation and quality has paid off in its steady growth in sales each year. With a loyal following and an expanding product range, Artistry is set to continue its success in the years to come.

Artistry’s position in the global cosmetics market

Artistry is a well-known brand in the cosmetics industry, with a strong presence in the global market. Here are some key points about Artistry’s position in the global cosmetics market:

  • Artistry ranks in the top 10 premium skincare brands in the world, according to Euromonitor International’s 2020 report.
  • The brand’s parent company, Amway, has a significant global presence, with operations in over 100 countries.
  • Artistry has a strong focus on scientific research and development, which contributes to its reputation as a premium brand.

One of Artistry’s key strengths is its ability to cater to a global audience with diverse skin types and needs. The brand offers a wide range of products, including skincare, makeup, and fragrances, to meet the needs of different customers.

In addition to its product range and global presence, Artistry also has a strong reputation for its brand values and commitment to sustainability. The brand has made significant efforts to reduce its impact on the environment through initiatives such as using recyclable packaging and reducing waste in its manufacturing processes.

Key PointsDetails
RankingArtistry is in the top 10 premium skincare brands in the world
Global PresenceParent company Amway operates in over 100 countries
Research and DevelopmentArtistry focuses heavily on scientific research and development to create premium products
Product RangeArtistry offers a wide range of products, including skincare, makeup, and fragrances
Brand ValuesThe brand is committed to sustainability and reducing its impact on the environment

Overall, Artistry’s position in the global cosmetics market is strong, with a reputation for premium products, scientific research and development, and a commitment to sustainability.

Artistry’s Reputation and Customer Reviews

Artistry is a well-known brand in the beauty industry, and their reputation reflects the quality of their products. Since their establishment in 1958, Artistry has been committed to providing customers with top-notch products that not only meet but exceed their expectations. The brand’s reputation is built on a foundation of innovation, ethical business practices, and customer satisfaction.

When it comes to customer reviews, Artistry has garnered a significant amount of positive feedback. Many customers have expressed satisfaction with the brand’s products, particularly their skincare line. Artistry’s skincare products are praised for their effectiveness in addressing various skin concerns, from dullness to fine lines and wrinkles. Customers also appreciate that the brand’s products are formulated with high-quality, safe ingredients that are gentle on the skin.

  • One customer raves, “I have been using Artistry’s skincare for over a year now, and my skin has never looked better. The products are gentle, yet effective, and my friends have noticed a difference in my skin’s appearance.”
  • Another customer writes, “I have tried many skincare brands over the years, and Artistry is by far the best one I’ve used. My skin feels hydrated, smooth, and youthful.”
  • Artistry’s makeup line also receives high praise from customers. One customer says, “I love Artistry’s makeup products. They are long-lasting, and the colors are beautiful. I always get compliments when I wear them.”

It’s clear that Artistry’s reputation and customer reviews speak to the brand’s commitment to quality and customer satisfaction. Whether you’re looking for effective skincare products or high-quality makeup, Artistry is a brand that you can trust to deliver exceptional results.

Table: Customer Ratings of Artistry on

RatingNumber of Reviews
5 stars87%
4 stars10%
3 stars2%
2 stars0%
1 star1%

As shown in the table above, a majority of customers who reviewed Artistry products on gave the brand a 5-star rating. This is a testament to the brand’s ability to deliver high-quality products that meet and exceed customer expectations.

Artistry’s Social Media Presence

Artistry has a strong social media presence across several platforms, which allows the brand to connect with a wide audience and engage with fans and customers. They use their social media profiles to showcase their products, educate their audience about skincare and makeup, and interact with their followers.

  • Instagram: Artistry’s Instagram profile has over 400K followers and features a mix of professional product shots, lifestyle imagery, and user-generated content. Their content is visually striking, and they frequently collaborate with influencers to create sponsored posts. They also use Instagram to promote their events and new product launches.
  • Facebook: Artistry’s Facebook page has over 1.5 million likes and includes a mix of news, video content, and tutorials. They use Facebook to respond to customer inquiries and engage in conversations with their audience.
  • YouTube: Artistry’s YouTube channel has over 13K subscribers and includes tutorials, product reviews, and skincare tips. They use YouTube to educate their audience about their products and provide value beyond just promoting their brand.
  • Twitter: Artistry’s Twitter account has over 4K followers and is primarily used to share news and events. They also use Twitter to interact with their audience and respond to customer inquiries.

Overall, Artistry’s social media presence is impressive, and they use it effectively to connect with their audience and promote their brand. They benefit from having a mix of content that ranges from promotional to educational, and they engage with their followers in a genuine and authentic way.

Social Media PlatformNumber of Followers/Likes/Subscribers

Table: Artistry’s Social Media Following

Artistry’s collaborations with celebrities and influencers

Artistry has been known to partner with celebrities and influencers in order to promote their brand. These partnerships have helped Artistry to reach new audiences and expand their customer base.

Here are some notable collaborations that Artistry has pursued:

  • In 2018, Artistry partnered with actress and beauty influencer Lucy Hale to release a limited edition collection of makeup products. The collection featured eyeshadows, lipsticks, and blushes that were all inspired by Lucy’s personal style.
  • The brand has also worked with Chinese actress and singer Li Bingbing, who served as Artistry’s global brand ambassador from 2010 to 2019. Li worked with Artistry to create a line of skincare products that were specifically tailored to Chinese consumers.
  • Another notable collaboration for Artistry was with Korean skincare guru and influencer Park Hye-Min (known as Pony). In 2019, Artistry announced a partnership with Pony to promote their line of makeup products in Korea and other Asian markets.

These partnerships have helped Artistry to appeal to different audiences, as well as tap into the expertise of these celebrities and influencers in the beauty industry.

Artistry also regularly works with makeup artists and skincare professionals to promote their products. These collaborations allow the brand to showcase the effectiveness of their products and provide tips and tricks for using them.

Lucy Hale2018Released a limited edition collection of makeup products
Li Bingbing2010-2019Artistry’s global brand ambassador, created a line of skincare products for Chinese consumers
Park Hye-Min (Pony)2019Partnered to promote Artistry’s makeup products in Korea and other Asian markets

Overall, Artistry’s collaborations with celebrities and influencers have helped to elevate the brand’s reputation in the beauty industry and expand their reach to new audiences.

Artistry’s Future Prospects and Potential Growth Opportunities

When it comes to the beauty industry, Artistry is definitely one of the top players. They offer a wide range of high-quality skincare and makeup products that are loved by many consumers worldwide. But what does the future hold for this brand? Let’s take a closer look at some of the potential growth opportunities and prospects for Artistry.

  • Expansion into new markets: Artistry is already present in many countries, but there are still many untapped markets that they can expand into. For example, they could focus on expanding their presence in Asia, which is a huge and lucrative market for beauty products.
  • Investment in research and development: In order to stay competitive in the beauty industry, Artistry needs to continue investing in research and development to come up with new and innovative products that consumers will love. This includes finding new ingredients and developing new formulas that are effective and safe for all skin types.
  • Focus on sustainability: With more consumers becoming aware of the environmental impact of the beauty industry, Artistry can differentiate itself by focusing on sustainability. This can include using eco-friendly packaging, sourcing ingredients ethically, and reducing their carbon footprint as a company.

These are just a few potential growth opportunities and prospects for Artistry. But overall, the future looks bright for this brand. With their commitment to quality products and customer satisfaction, they are poised to continue growing and expanding in the years to come.

Moreover, Artistry has a solid track record of success as they are backed by one of the world’s leading direct selling companies, Amway. This gives them a huge advantage when it comes to distribution and marketing, and ensures that they have the resources and support they need to continue innovating and growing.

High-quality productsIntense competition in the beauty industry
Support from AmwayConsumer shift towards eco-friendly and sustainable products
Loyal customer baseNeed to continue innovating to stay ahead of competitors

Overall, Artistry has a bright future in the beauty industry. By focusing on expansion, research and development, and sustainability, they can continue to innovate and grow, while maintaining their commitment to quality and customer satisfaction.

FAQs About Is Artistry a Good Brand

1. What sets Artistry apart from other beauty brands?

Artistry prides itself on using high-quality ingredients and innovative technology to create effective and luxurious skincare and makeup products that are gentle on the skin.

2. Is Artistry a trustworthy brand?

Yes, Artistry has been in the beauty industry for over 60 years and operates under the umbrella of Amway, a well-established and reputable company.

3. Are Artistry products safe for sensitive skin?

Artistry products are extensively tested for safety and are hypoallergenic and dermatologist-tested, making them suitable for most skin types.

4. Does Artistry offer products for all skin types and concerns?

Yes, Artistry has a wide range of products for different skin types and concerns such as anti-aging, hydration, brightening, and more.

5. How do Artistry products compare in price to other luxury beauty brands?

Artistry products are competitively priced and offer an excellent value for the quality and effectiveness of the products.

6. Does Artistry offer cruelty-free products?

Yes, Artistry is committed to being a cruelty-free brand and does not test on animals.

7. Can I purchase Artistry products online?

Yes, Artistry products are available for purchase on their official website and through authorized distributors.

Closing Title: Thank You For Choosing Artistry

Thank you for taking the time to read our article about Artistry’s reputation as a beauty brand. We hope we’ve addressed your questions and concerns. We stand by our products and believe they offer exceptional benefits for your skin. Whether you’re looking for skincare or makeup, Artistry has everything you need to look and feel your best. Please visit us again soon!