Is Arket a Good Brand? Our Honest Review

When it comes to fashion, it can be tough to find the right balance between style and affordability. Luckily, there are brands out there like Arket that are trying to make the shopping experience easier and more enjoyable. So, the question is, is Arket really a good brand?

Well, I can tell you from personal experience that I’ve been incredibly pleased with my Arket purchases. Not only do their clothes look great, but they’re also made from high-quality materials that feel amazing against your skin. Plus, they have a wide range of styles to choose from that can fit just about anyone’s taste.

But don’t just take my word for it. If you haven’t checked out Arket for yourself, I highly recommend giving them a chance. Whether you’re in the market for a new dress, a cozy sweater, or some stylish accessories, I think you’ll be just as impressed as I have been. So, what are you waiting for? Start browsing today and see for yourself why Arket is such a great brand!

The Arket Brand History

Arket is a brand that has been able to successfully blend Scandinavian minimalism with a timeless style. The brand was launched in August 2017 by the Swedish clothing giant H&M. Arket is known for its sustainable and long-lasting clothing, and its product range includes clothing for men, women, and kids, as well as homeware and stationery.

Arket’s philosophy is built on the concept of essentialism, which denotes a lifestyle that is characterized by simplicity, authenticity, and quality. The brand believes in creating products that are designed to last and can be easily integrated into one’s wardrobe or daily life.

The foundation of Arket can be traced back to 2004 when H&M Group acquired the Swedish fashion company Fabric Scandinavien AB. The founders of the company were experts in branded fashion whose aim was to create clothing that could be worn daily. They spent years traveling around the world searching for the best quality and craftsmanship, and using these discoveries to develop their brand.

After the acquisition of Fabric Scandinavien AB, its team of expert designers and creators worked alongside H&M to create new concepts. Over the years, the team explored the idea of creating a brand that would stand for a new level of quality, sustainability, and timeless design. In 2017, their long-standing dream came true when Arket was launched.

Arket’s Brand Philosophy

Arket, a relatively new brand founded in 2017 under the H&M Group, offers a unique approach to fashion and lifestyle. The brand philosophy is built on three fundamental pillars: timeless quality, democratic sustainability and modern design. These pillars are the foundation of the brand’s vision of creating essential products for the modern wardrobe.

  • Timeless quality: Arket follows a simple concept of offering well-made products with quality materials that stand the test of time. The brand’s focus on timeless quality aligns with its desire to move away from the fast-fashion industry’s wastefulness and promotes investing in products that last.
  • Democratic sustainability: Arket is committed to creating sustainable garments that make the least possible impact on the environment. The brand does this by using sustainable materials, ethical production methods, and minimizing waste. The democratic aspect of sustainability means that Arket believes everyone should have the opportunity to dress sustainably, and the brand’s prices are accessible yet fair to the workers in the supply chain.
  • Modern design: Arket strikes the perfect balance between timeless style and modern design. The brand believes in creating products that serve multiple purposes, combining function and form. The clothing and lifestyle products are thoughtfully designed, taking inspiration from traditional Nordic design principles fused with modern aesthetics.

The brand’s commitment to these three fundamental pillars has helped create a reputation for Arket, much like the already established H&M brand. It is seen as a responsible and sustainable brand that creates high-quality products with a timeless appeal. Moreover, the brand’s philosophy has clear goals for the company’s sustainability goals, guiding their collection strategies and long term partnerships throughout their supply chain.

Arket’s philosophy goes beyond creating sustainable clothing. It is about encouraging conscious choices by providing transparency in the supply chain, educating customers through product information, and promoting long-term use of the products. The brand philosophy resonates with customers who are concerned about the environment, workers’ welfare, and value for money. Arket is establishing itself as a brand that customers can trust and associate with ethical fashion choices.


Arket’s brand philosophy is a unique approach to fashion and lifestyle, demonstrating the brand’s commitment to sustainability, quality, and design. The brand’s goal is to create essential products that stand the test of time, leaving the least possible impact on the environment. These values resonate with consumers, who are increasingly conscious of their impact on the planet. Arket’s philosophy is not only a vision but a journey towards a more sustainable and responsible fashion industry.

Timeless qualityWell-made products with quality materialsLong-lasting products and focus on investing in longevity not an “it” bag mentality
Democratic sustainabilityUsing ethical production methods and materials that makes the least impact on the environment while making products inclusive and accessible for everyoneTransparent in their supply chain and making sustainable fashion affordable and accessible
Modern designIf function and form are thoughtfully integrated with creating products that serve multiple purposes creating timeless and modern productsCombing traditional and modern design principles to create modern appealing products

Arket demonstrates their commitment to a sustainable future in their brand philosophy by addressing the issues in the fashion industry concerning their negative impact on the environment, workers, and economy. The brand’s philosophy stems from the concept to offer sustainable garments that are built to last rather than feeding the consumerist fashion industry’s wastefulness.

Arket’s Sustainable Practices

Arket, a brand under H&M Group, is known for its sustainable practices in the fashion industry. By implementing various initiatives, Arket aims to reduce its environmental impact and promote sustainable fashion. Here are some key sustainable practices of Arket:

  • Use of Sustainable Materials: Arket emphasizes the use of sustainable materials, such as organic cotton, recycled polyester, and TENCEL™ lyocell. By using these materials, Arket reduces its carbon footprint, conserves water, and promotes the use of eco-friendly materials in the fashion industry.
  • Efficient Supply Chain: Arket works closely with its suppliers and manufacturers to ensure that their products are produced efficiently and sustainably. The brand also ensures that its products are transported in an eco-friendly manner, reducing their carbon footprint during transportation.
  • Recycling Programs: Arket has implemented recycling programs in its stores, allowing customers to bring in old clothes and textiles to be recycled. By recycling these materials, Arket reduces waste and promotes the circular economy in the fashion industry.

Arket’s Sustainable Packaging

Aside from its sustainable practices in the production of its products, Arket also focuses on sustainable packaging. The brand uses minimal packaging materials, such as paper and cardboard, that are recyclable and biodegradable. Arket also encourages its customers to reuse and recycle their packaging materials.

Arket’s Sustainable Goals

Arket is committed to promoting sustainability in the fashion industry and has set various sustainability goals for the coming years. These include:

  • Using 100% sustainably sourced cotton by 2020
  • Reducing greenhouse gas emissions by 40% by 2030
  • Implementing circular design principles in all of its products by 2030
GoalTarget Date
100% Sustainably Sourced Cotton2020
Reduce Greenhouse Gas Emissions40% by 2030
Circular Design Principles2030

Overall, Arket’s sustainable practices and goals serve as a shining example for the fashion industry. By prioritizing sustainability, Arket sets a high standard for other brands to follow and proves that sustainable fashion can be both stylish and eco-friendly.

Arket’s pricing strategy

Arket, the Swedish brand that emphasizes “quality in every detail,” has a pricing strategy that sets it apart from its competitors. Unlike many fashion brands that rely on constant sales and discounts to attract shoppers, Arket’s pricing strategy focuses on transparency and value for money.

  • Fixed pricing: Arket’s base prices are not subject to constant fluctuations. They aim to offer customers consistent, competitive prices all year round.
  • Direct-to-consumer: By minimizing the middlemen in their supply chain, Arket can offer high-quality products at lower prices. This allows them to maintain their commitment to sustainability and responsible sourcing without passing additional costs on to the customer.
  • Bundling: Arket encourages customers to purchase outfits or pieces that can be worn together by creating curated “sets.” These sets offer a discount when compared to purchasing each item individually.

Arket’s strategy is also reflected in their product line. They focus on classic, timeless, and versatile pieces that can be worn beyond a single season. By creating a collection of wardrobe staples, Arket encourages a more sustainable approach to fashion by reducing waste and the need for constant replacement.

Overall, Arket’s pricing strategy aligns with their values of quality, transparency, and sustainability. Their commitment to providing customers with fair prices and high-quality products has solidified their reputation as a brand to watch in the fashion industry.

Arket’s Target Market

Arket is a brand that was launched in 2017 by H&M Group, a Swedish multinational retail clothing company. This brand has made a name for itself in the fashion industry due to its unique approach of catering to the needs of both individuals and families. Arket has gained recognition for its stylish and high-quality products, excellent customer service, and sustainable practices which have resonated well with its target market.

  • Minimalists: Arket resonates well with individuals who value minimalism and simplicity. The brand caters to their needs by promoting products that are both functional and stylish, making it a perfect choice for those with a minimalist lifestyle.
  • Families: Another target market for Arket is families. Arket’s products are designed to cater to the needs of families by offering a wide range of clothing and accessories for both adults and children under one roof.
  • Environmentally Conscious: Arket appeals to customers who are concerned about the environment and sustainability. The brand prioritizes using sustainable materials and eco-friendly packaging, which resonates well with environmentally conscious customers.

In addition to this, Arket’s products are moderately priced, making it an affordable option for its target market.

Arket has a unique way of targeting its audience. The brand appeals to customers’ lifestyle choices, and its wide range of products caters to everyone’s needs. The brand has struck the balance between fashion, function, and sustainability, making it a desirable brand for its target market.

Target MarketArket’s Approach
MinimalistsOffer functional and stylish products that resonate well with a minimalist lifestyle.
FamiliesOffer a wide range of clothing and accessories for both adults and children under one roof.
Environmentally ConsciousUse sustainable materials and eco-friendly packaging, which resonates well with environmentally conscious customers.

Overall, Arket has done an exceptional job of identifying its target market and catering to their needs effectively. By targeting the right group of people, the brand has been able to create a unique niche in the fashion industry, which has led to its success.

Arket’s Retail Stores

Arket is a fashion and lifestyle brand, which was founded in 2017 in London by the H&M Group. The brand offers modern, functional, and sustainable fashion collections for men, women, and kids. With a focus on quality, timeless design, and durability, Arket attracts customers who are looking for long-lasting, versatile, and affordable clothing items.

Arket has over 25 stores in different European countries, including the UK, Germany, France, Sweden, and Denmark. The brand’s physical stores are designed to resemble a marketplace, where customers can browse, try on, and purchase clothing, accessories, and homeware. The stores have a minimalistic and Scandinavian-inspired decor, which creates a warm and welcoming atmosphere. The stores also feature a café, which serves healthy and locally sourced food and beverages. The café is an integral part of the brand’s strategy, as it enables customers to have a complete shopping experience that includes not only fashion but also food and culture.

The Advantages of Shopping at Arket’s Retail Stores

  • Personalized Service: Customers who shop at Arket’s retail stores can enjoy a personalized shopping experience, as the brand’s staff is trained to provide expert advice and guidance on style, fit, and quality. The staff also offers styling suggestions and recommendations based on the customer’s preferences and needs.
  • Quality Control: By shopping at Arket’s retail stores, customers can inspect the clothing items, accessories, and homeware before making a purchase. This allows them to ensure that the products meet their expectations in terms of design, quality, and sustainability. Customers can also ask the staff about the materials, production methods, and care instructions of the products, which enables them to make informed decisions.
  • Efficient Returns and Exchanges: Arket’s retail stores offer a hassle-free returns and exchange policy, which allows customers to return or exchange any item within 30 days of purchase. The stores also provide refunds or store credits, depending on the customer’s preference. The staff is trained to handle returns and exchanges in an efficient and friendly manner, which ensures customer satisfaction.

The Disadvantages of Shopping at Arket’s Retail Stores

Despite the advantages of shopping at Arket’s retail stores, there are also some disadvantages that customers should be aware of.

Firstly, the brand’s physical stores are only available in selected European countries, which makes it difficult for customers who live outside these areas to access the products. However, the brand offers international shipping on its online store, which enables customers worldwide to shop from the brand.

Secondly, the brand’s prices might be considered high in comparison to other fast-fashion brands, which might discourage some customers from shopping at Arket’s retail stores. However, the brand’s focus on sustainability and quality justifies the higher prices, as customers can be assured that they are investing in long-lasting and eco-friendly products.

Overall, Arket’s retail stores provide a unique and inspiring shopping experience that combines fashion, food, and culture. By shopping at Arket’s retail stores, customers can enjoy personalized service, quality control, and efficient returns and exchanges. However, customers should be aware of the brand’s limited availability and higher prices, which might affect their shopping decisions.

Arket’s online presence

Over the years, the online presence of a brand has become more critical than ever. Customers usually search for a brand online before making a purchase. In this digital age, a strong online presence can guarantee success for a brand. Arket, being one of the most popular fashion brands around the globe, has a remarkable online presence. Below are some areas where Arket excels:

  • Website: Arket’s website is a masterpiece in itself. The website is user-friendly, easy to navigate, and well laid out. It gives shoppers a great shopping experience and allows them to effortlessly browse through the products available.
  • Social Media: Arket has a strong presence on various social media platforms, including Facebook, Twitter, Instagram, and Pinterest. The brand uses these platforms to communicate with its customers, showcase its products and offers, and share its values and vision.
  • Email Marketing: One of the most effective marketing channels is email marketing, and Arket knows that too well. The brand’s email marketing campaigns are well-crafted, visually appealing, and straight to the point. They entice the customers to visit Arket’s website and make a purchase.

Arket’s online presence goes beyond its website, social media and email marketing. The brand also has an impressive e-commerce platform that allows customers to shop online and offers various shipping and delivery options. Moreover, the brand offers an easy return policy, which further cements the level of trust and confidence they have in their products.


In conclusion, Arket is a brand that understands the value of a strong online presence. They have invested heavily in building a credible and reliable online presence that customers can trust. From their website, social media, email marketing, and e-commerce platform, Arket has set the bar for other fashion brands looking to establish a strong online presence.

Arket’s Product Offerings

Arket offers a wide variety of products, including clothing, accessories, and homeware. Their products are designed to last, with a focus on quality and sustainability. One of the standout features of Arket is their minimalist aesthetic, with simple, timeless designs that are versatile and easy to wear.


  • Arket’s clothing line is made up of basic pieces like T-shirts, jeans, and knitwear, as well as more statement pieces like patterned shirts and dresses.
  • They offer clothing for women, men, and children, with a range of sizes available.
  • Arket’s clothing is made from sustainable materials like organic cotton and recycled polyester.


In addition to clothing, Arket also offers a range of accessories such as bags, scarves, and sunglasses. Their accessories are designed to complement their clothing line, with a focus on minimalism and functionality.


Arket’s homeware line includes items like bedding, towels, and kitchenware. They offer products made from sustainable materials, such as organic cotton and recycled glass.


Arket also offers a range of beauty products, including skincare and fragrances. Their products are made with natural ingredients and are environmentally friendly.

SkincareArket’s skincare line includes products like face masks, serums, and moisturizers. Their products are made with natural ingredients and are free from harsh chemicals.
FragrancesTheir fragrance line includes a range of scents, each formulated with natural ingredients. They offer both eau de parfum and cologne options.

Overall, Arket’s product offerings are impressive, with a focus on sustainability, quality, and minimalist design. Their products are designed to last, and their commitment to sustainability makes them a popular choice for eco-conscious consumers.

Arket’s Customer Reviews

Arket is a brand that has created a lot of buzz in recent times, having gained a steady following and loyal customers over the years. Arket is well-known for its collections of elevated, minimalist essentials that embody the label’s Nordic spirit.

Many customers have left glowing reviews about the quality, fit and style of the brand’s products, and it’s worthy of note that Arket has a significant number of positive customer reviews on sites such as TrustPilot and Google Reviews. Most customers rave about the brand’s dedication to environmental sustainability and its use of organic cotton, recycled materials, and low-impact manufacturing.

  • One happy Arket customer commented that “every item feels like an investment, and they hold up so well over time,” while another stated that “Arket’s sustainable practices make me feel good about shopping with them.”
  • Another commended the brand for its “beautiful, high-quality pieces that will last for years to come, and the label’s minimalist aesthetic is right up my alley.”
  • Several customers were impressed by the customer service they received, with one person stating that “Arket has one of the best customer service teams out there, and they genuinely care about making things right for their customers.”

Although there are a few negative reviews here and there, it’s undeniable that the majority of customers are very fond of Arket’s products and services. The brand has certainly managed to live up to its mission to provide functional, long-lasting fashion that doesn’t compromise on ethics or sustainability.

High-quality materialsSome items can be pricey
Excellent customer serviceSize and fit can be inconsistent
Commitment to sustainabilityLimited range of sizes and colors

All in all, Arket is a great brand to check out if you’re looking for stylish yet sustainable clothing that’s bound to stand the test of time. Their commitment to ethical practices and attention to detail has earned them a loyal following of satisfied customers.

Arket’s Future Plans and Growth Prospects

Arket, the new retail brand from the H&M Group, has been making waves in the fashion industry since its launch in 2017. With its emphasis on sustainability and quality, Arket has quickly become a go-to destination for shoppers looking for stylish, sustainable fashion at an affordable price.

Arket has ambitious plans for the future, and the brand is set to continue growing and expanding both its product line and its reach:

  • Arket plans to open more physical stores in key locations across Europe, following the success of its first store in Regent Street, London.
  • The brand will continue to expand its online presence, making it easier for shoppers to access its products from anywhere in the world.
  • Arket is expected to introduce new product categories, such as home goods and beauty products, to complement its existing clothing and accessories lines.
  • The brand hopes to continue its focus on sustainable and ethical manufacturing practices, and to become a leader in the fashion industry in this regard.

Arket’s growth prospects are promising, especially given its focus on sustainability and quality, which are increasingly important factors for consumers when making purchasing decisions. The brand has already established a strong reputation for offering stylish and sustainable pieces at an affordable price point, which gives it an advantage over many other retailers in the market.

Arket is well-positioned to compete with larger retailers in the fashion industry, and its focus on sustainability and quality will likely continue to attract a loyal customer base. With its expansion plans and innovative product offerings, Arket is certainly a brand to watch in the coming years.

Arket’s Future Plans and Growth ProspectsKey Takeaways
Arket plans to open more physical stores in key locations across Europe, following the success of its first store in Regent Street, London.Arket is focused on expanding its reach and making its products more readily available to consumers.
The brand will continue to expand its online presence, making it easier for shoppers to access its products from anywhere in the world.Arket is leveraging the power of e-commerce to grow its customer base and increase sales.
Arket is expected to introduce new product categories, such as home goods and beauty products, to complement its existing clothing and accessories lines.The brand is diversifying its product offerings to meet the needs of its customers and remain competitive in the market.
Arket hopes to become a leader in sustainable and ethical manufacturing practices, setting an example for the rest of the fashion industry.The brand is committed to sustainability and ethical manufacturing practices, which appeals to consumers who are increasingly aware of the environmental impact of their purchases.

Overall, Arket’s future looks bright, and the brand has a lot to offer both consumers and the fashion industry as a whole. As the company continues to expand and innovate, it will be exciting to see what it has in store for the future.

Is Arket a Good Brand? FAQs

Q: Is Arket a sustainable brand?
A: Yes, Arket is a sustainable brand. They have a strong commitment to sustainability and ethical practices, using eco-friendly materials, and reducing waste in their production process.

Q: Is Arket a high-quality brand?
A: Yes, Arket is known for its high-quality products. They use premium materials and have a focus on durability and longevity.

Q: Are Arket’s prices affordable?
A: While Arket’s prices may not be the most affordable on the market, they offer good value for money. Their products are well-made and made to last, and many customers feel that they are worth the investment.

Q: Is Arket’s clothing trendy?
A: While Arket’s clothing may have a more classic and timeless style, they also offer trendier pieces that can be mixed and matched with more timeless staples.

Q: Is Arket popular with customers?
A: Yes, Arket has a strong following of loyal customers who appreciate their commitment to sustainable and ethical practices, as well as their high-quality and stylish products.

Q: Can I find a variety of products at Arket?
A: Yes, Arket offers a wide range of products including clothing, accessories, and home goods. They also have a variety of styles to suit different tastes.

Q: Is Arket easy to shop at?
A: Yes, Arket has a user-friendly website and offers a seamless in-store shopping experience. They also provide helpful sizing guides and have a customer service team available to assist with any questions.

The Verdict: Arket is a great brand to check out

Arket is a brand that prioritizes sustainability and ethical practices. While their prices may not be the most affordable, customers can expect high-quality products that are made to last. With a variety of products and an easy shopping experience, Arket is a brand worth exploring. Thanks for reading, and come back soon for more fashion and lifestyle tips!