Is Aquasure a Good Brand? An In-Depth Review and Analysis

Aquasure is a brand that has been around for a while now, and there is no shortage of opinions on whether it’s worth the investment or not. Many customers are befuddled by the question, ‘Is Aquasure a good brand?’ and understandably so. With so many brands in the market, sifting through the noise and finding a reliable water purifier can be a daunting task. In this article, we’ll delve deep into Aquasure’s features, performance, and overall quality to help you understand if the brand stands up to its claims.

Water purifiers are a necessity in any modern household or office space, especially in areas where the water quality is questionable. Aquasure is one such brand that claims to offer exceptional filtration, purification, and protection from harmful pollutants. But with so many brands available in the market, it’s difficult to determine which water purifier is worth your time and money. To help you make an informed decision, we’ll review the pros and cons of Aquasure, along with its unique selling points.

Aquasure’s brand popularity has grown significantly over the years. It stands a chance in giving its competitors a run for their money in the water purification segment. But with so much hype, it’s natural to wonder if it’s worth the investment at all. In this article, we’ll assess the quality of Aquasure’s water purifiers, evaluate its performance, and give you an unbiased verdict on whether its brand claims hold up in reality.

Overview of Aquasure brand

Aquasure is a popular water purifier brand that has gained a reputation for producing high-quality and reliable water purifiers. It is one of the leading brands in the Indian market and has been catering to the diverse needs of households, offices, and industrial institutions for several decades. The brand is owned and marketed by Eureka Forbes, which is a well-known brand in the home appliances segment.

The Aquasure range of water purifiers is available in different styles and models that cater to different purification requirements, including RO, UV, and RO+UV. Each model is designed to effectively remove impurities and contaminants from the water, making it safe and healthy to drink. Additionally, the brand offers a range of other water treatment products, including water softeners, iron removers, and sediment filters.

  • Aquasure water purifiers are known for their advanced technology and superior performance, providing customers with clean and safe drinking water at all times.
  • The brand has a strong presence in the market, with an extensive network of service centers and dealers spread across the country, providing after-sales service and support to customers.
  • The Aquasure range of products is competitively priced, making it an affordable option for customers looking for reliable and high-quality water purifiers.

Overall, Aquasure is a brand that has earned the trust of customers due to its focus on quality, reliability, and performance. With its comprehensive range of water purifiers and other water treatment products, the brand is well-positioned to cater to a diverse range of customer needs and requirements.

History of Aquasure

Aquasure is a quality brand of water purifiers from Eureka Forbes, a part of Shapoorji Pallonji Group. The brand was launched in India in 1982 and has since become one of the most trusted names in the water purifier industry. With over 35 years of experience in the field, Aquasure has become a household name synonymous with quality, innovation, and affordability.

  • The company started as a small startup with a vision to provide pure and safe drinking water to households.
  • Over the years, Eureka Forbes has expanded its operations and has become a leader in water purification technology in India.
  • Aquasure has a wide range of water purifiers to cater to the needs of every household.

With a focus on breakthrough technologies and innovative designs, Aquasure has consistently delivered products that provide the best possible solution for consumers’ water purification needs.

Aquasure has also made a significant impact in rural areas, where clean drinking water is scarce. The company has set up water purification plants in several villages across India, providing safe and clean drinking water to thousands of people.

1982Aquasure brand launched in India by Eureka Forbes
1995Launch of Aquasure in-line cartridge filter
2000Launch of Aquasure water purifier with reverse osmosis technology
2008Eureka Forbes introduces Aquasure RO+UV water purifier with dual purification technology
2010Aquasure launches Sure UV water purifier with energy-saving mode
2019Launch of Aquasure Smart Plus water purifier with advanced mineral guard technology

The history of Aquasure is a testament to its commitment to providing the best possible solutions to the problem of impure drinking water. With a wide range of water purifiers and a focus on innovation, Aquasure has become a name that consumers trust and rely on for their water purification needs.

Product lines offered by Aquasure

Aquasure is a leading water purifier brand in India, offering a range of products to meet the diverse needs of customers. From household purifiers to commercial water treatment solutions, Aquasure has a product line catering to every need.

Household Purifiers

  • Aquasure Maxima RO+UV+MTDS
  • Aquasure from Aquaguard Amaze RO+UV+MTDS
  • Aquasure Smart Plus RO+UV+MTDS
  • Aquasure Delight

For household purposes, Aquasure offers several purifier models that use advanced technologies such as RO, UV, and MTDS to remove impurities and make water safe for consumption. The Aquasure Maxima RO+UV+MTDS is a popular model that can purify water from multiple sources such as borewells, tanks, and municipal water.

Commercial Purifiers

Aquasure also caters to the needs of commercial establishments by offering various commercial purifiers.

  • Aquasure Infinity
  • Aquasure Galaxy
  • Aquasure from Aquaguard Elite UV+ RO+MTDS

The Aquasure Infinity is a popular model for small businesses and offices, providing a capacity of up to 50 liters per hour. The Aquasure Galaxy is a heavy-duty model that can handle up to 500 liters of water per hour. The Aquasure from Aquaguard Elite UV+ RO+MTDS is a combination model that uses multiple technologies to purify water and offers a high flow rate, making it ideal for large-scale operations.

Water Softeners

In areas where water has a high hardness level, Aquasure’s water softeners can be a great solution to prevent limescale buildup and extend the life of appliances.

  • Aquasure Aquaflow DX
  • Aquasure Nano RO Water Softener

The Aquasure Aquaflow DX is a compact model that is ideal for small households, while the Aquasure Nano RO Water Softener uses reverse osmosis technology to remove impurities and soften water.

Service Solutions

In addition to its product line, Aquasure offers a range of service solutions to ensure that its customers have a hassle-free experience.

AMC (Annual Maintenance Contract)Aquasure offers comprehensive maintenance services for its purifiers to ensure optimum performance and longevity
Installation and RepairInstallation and repair services are available for all Aquasure products, provided by trained technicians
AquaSure SuretyAquasure offers a unique service that enables customers to track the maintenance record of their purifiers online for easy tracking and follow-up

Overall, the diverse product line and reliable service solutions make Aquasure a trusted name in the water purifier category.

Customer reviews and feedback on Aquasure products

Customers who have used Aquasure products have generally given positive reviews and feedback on their experiences. With Aquasure’s commitment to providing clean and safe water, they continue to receive commendations from their satisfied customers.

  • One satisfied customer wrote, “I have been using Aquasure water purifiers for the past 2 years, and it has been an incredible experience. Both the design and quality of their products are top-notch.”
  • Another customer commented, “I recently purchased an Aquasure RO+UV purifier for my home, and it has exceeded my expectations. The water tastes great, and I have peace of mind knowing my family is drinking clean water.”
  • A reviewer said, “I bought an Aquasure purifier for my office, and it has been working perfectly. Their customer service team was also helpful in assisting me with installation.”

Aquasure’s commitment to customer satisfaction is evident in the positive feedback they receive from their customers. They continue to improve their products to meet the needs of their growing customer base.

In addition to customer reviews, Aquasure has received several awards and recognitions for their products. For example, their Aquasure Delight RO+UV+MTDS won the “Best Water Purifier of the Year” award at the 2018 India Consumer Goods Expo. This recognition further validates the trust that customers have placed in Aquasure products.

Advantages of Aquasure ProductsDisadvantages of Aquasure Products
Easy to install and useMay require frequent filter changes
High-quality filtration systemsRelatively expensive compared to other brands
Effective in purifying different types of waterMay consume more electricity

Overall, Aquasure products have proven to be a good investment for those who prioritize clean and safe drinking water. With their wide range of products and exceptional customer service, it is no wonder that customers continue to trust and support Aquasure.

Comparison of Aquasure with other water purifier brands

When it comes to choosing a water purifier, there are many brands available on the market. Aquasure is a brand that has gained a lot of popularity due to its advanced technology and features. Let’s take a look at how Aquasure compares to other water purifier brands on the market.

  • Kent: Kent is a well-known water purifier brand that produces high-quality products. However, in terms of technology and features, Aquasure surpasses it. Aquasure uses RO+UV+MTDS technology, which removes impurities, viruses, and bacteria from the water and maintains the natural taste of the water. In contrast, Kent uses only RO or UV technology, which removes impurities but does not maintain the natural taste of the water.
  • HUL Pureit: HUL Pureit is another popular water purifier brand. In terms of price, HUL Pureit is more affordable compared to Aquasure. However, when it comes to technology, Aquasure is a clear winner. Aquasure uses advanced technologies like RO+UV+MTDS, which removes almost all impurities from the water, whereas HUL Pureit uses only RO or UV technology, which is not very effective against some impurities like dissolved salts and heavy metals.
  • Eureka Forbes Aquaguard: Eureka Forbes Aquaguard is another well-known water purifier brand in India. In terms of price, both brands are comparable. However, Aquasure has an edge when it comes to technology. Aquasure uses RO+UV+MTDS technology, which provides advanced protection against waterborne diseases and maintains the natural taste of the water. Aquaguard, on the other hand, uses only RO or UV technology, which is not very effective against some impurities like dissolved salts and heavy metals.

In conclusion, Aquasure is a very good brand when it comes to water purifiers. Its advanced technology and features put it ahead of other brands like Kent, HUL Pureit, and Eureka Forbes Aquaguard. If you are looking for a water purifier that provides advanced protection against waterborne diseases and maintains the natural taste of the water, Aquasure is definitely the one to go for.

However, before purchasing any water purifier, always consider factors like water quality, budget, and your family’s needs.


Technical specifications of Aquasure water purifiers

Aquasure is a brand known for its efficient and effective water purifiers. The company has a range of purifiers designed to meet the needs of every household. Here are the technical specifications of Aquasure water purifiers:

  • Filter type: Depending on the model, Aquasure water purifiers come with different types of filters including an RO membrane, UV filter, and activated carbon filter.
  • Storage capacity: The storage capacity of Aquasure water purifiers range from 5 liters to 15 liters depending on the model.
  • Flow rate: The flow rate of Aquasure water purifiers varies from 0.6 liters per minute to 1.5 liters per minute.

Additionally, some of the advanced models of Aquasure water purifiers come with features such as:

  • Advanced alert system: An advanced alert system notifies the user when the filter needs to be changed.
  • Auto-shut off: The auto-shut off feature ensures that the purifier shuts off automatically when the water tank is full.
  • Smart LED display: The smart LED display gives real-time information on the water quality and serves as a reminder for filter replacement.

Here’s a table that summarizes the technical specifications of some of the popular Aquasure water purifiers:

Purifier modelFilter typeStorage capacityFlow rate
Aquasure from Aquaguard AmazeRO+UV+MTDS technology7 liters15 liters per hour
Aquasure from Aquaguard DelightRO+UV+MTDS technology7 liters12 liters per hour
Aquasure Smart UVUV technology0 liters (direct flow)1 liter per minute

Overall, Aquasure water purifiers offer the latest technology and smart features to provide clean and safe drinking water to households. With its range of models and advanced features, Aquasure is definitely a brand worth considering when looking for a reliable water purifier for your home.

Awards and recognition received by Aquasure

Aquasure is considered to be one of the best brand names in the water purifying industry. The company has received numerous awards and recognitions for its high-quality products and customer service. Here are seven of the most significant awards and recognitions received by Aquasure:

  • Consumer Superbrand: Aquasure has been recognized as a Consumer Superbrand by Superbrands India for six consecutive years (2014-2019). This award is given to the most exceptional brands in India, based on customer feedback and expert evaluations.
  • Business Superbrand: Aquasure has also received the Business Superbrand award by Superbrands India for four consecutive years (2015-2018). This award is given to the most exceptional B2B brands in India.
  • Water Digest Award: Aquasure has been awarded the Water Digest award in the ‘Best Domestic Water Purifier’ category for four consecutive years (2013-2016). The award recognizes Aquasure’s innovative technology and its ability to deliver clean and safe drinking water to households.
  • Golden Peacock Award: Aquasure has been honored with the Golden Peacock Award for ‘Quality Management’ in 2018. The award recognizes Aquasure’s commitment to quality and its efforts to continuously improve its products and services.
  • Asia’s Most Promising Brands: Aquasure has been recognized as one of ‘Asia’s Most Promising Brands’ by World Consulting and Research Corporation (WCRC). The award appreciates Aquasure’s contribution to the water purifying industry in Asia.
  • Best Customer Service Provider: Aquasure has been awarded the ‘Best Customer Service Provider’ by Service Quality Institute in 2018. The award recognizes Aquasure’s commitment to providing excellent customer service to its customers.
  • Make in India: Aquasure has been recognized by the Indian government’s ‘Make in India’ initiative for manufacturing its products in India, thereby contributing to the country’s economic growth.

These awards and recognitions reflect Aquasure’s unwavering commitment to providing high-quality water purifiers and exceptional customer service. The company has set itself apart from its competitors by continuously innovating and improving its products to meet the ever-changing needs of its customers.

Maintenance and after-sales service of Aquasure products

Aquasure is a well-known brand in the water purifier industry, offering a wide range of products to cater to the needs of different households and commercial establishments. One of the factors that make Aquasure a good brand is their commitment to ensuring that their products are well-maintained and serviced after the sale.

  • Easy maintenance: Aquasure water purifiers come with user-friendly interfaces and low maintenance requirements. The brand offers easy-to-replace filter cartridges, and their products are designed with features that make them easy to clean and maintain. This ensures that users can enjoy clean and safe drinking water without having to go through complicated maintenance procedures.
  • Quick and responsive after-sales service: Aquasure has a dedicated team of service engineers who are available to attend to any issues that may arise with their products. They provide fast and efficient service, ensuring that their customers’ needs are promptly addressed. Furthermore, the brand offers online and phone assistance to help troubleshoot any issues that customers may encounter with their products.
  • Annual maintenance contracts: Aquasure offers annual maintenance contracts (AMCs) to their customers, which provide periodic maintenance and cleaning of their water purifiers. Under these contracts, customers can avail of regular servicing and maintenance for their products, ensuring that their water purifiers function optimally and last longer. This also helps to reduce the cost of repairs and replacements in the long run.

All in all, Aquasure is committed to providing high-quality products and services to their customers. Their dedication to easy maintenance and quick, responsive after-sales service sets them apart from their competitors in the water purifier industry.

If you’re considering purchasing an Aquasure water purifier, you can rest assured that you’ll be getting a reliable product backed by excellent after-sales service and support.

Availability and pricing of Aquasure water purifiers

Aquasure is a brand that has gained popularity in India, especially when it comes to water purifiers. With the increasing concerns about water quality in various cities across India, it has become necessary to invest in a reliable water purifier that can provide safe drinking water for you and your family. In this article, we will discuss the availability and pricing of Aquasure water purifiers in India.

  • Aquasure water purifiers are widely available across India through various online and offline channels. You can find them in online marketplaces like Amazon, Flipkart, and Snapdeal as well as in brick and mortar stores like Big Bazaar, Croma, and Eureka Forbes.
  • There are different models of Aquasure water purifiers available in the market, including Aquasure Amrit, Aquasure Shakti, Aquasure Xtra Tuff, and Aquasure Smart UV. These models have different features that cater to different needs and budgets.
  • The pricing of Aquasure water purifiers starts from around Rs. 2,000 for the basic models and can go up to Rs. 15,000 for the more advanced models. The prices may vary depending on the features and functionalities of the models.

If you are looking for a budget-friendly water purifier, the Aquasure Amrit is a good option. It is priced at around Rs. 2,000 and is suitable for small families or individuals. It has a cartridge life of around 1500 liters and can be easily installed without the need for a technician.

If you need a water purifier that can remove more impurities and provide a higher level of purification, you can consider the Aquasure Smart UV. It is priced at around Rs. 8,000 and has a UV lamp that can kill 99.9% of waterborne diseases. It also has a large storage tank of 6 liters, making it suitable for larger families.

ModelPrice Range (in Rs.)Features
Aquasure Amrit2,000 – 3,000Cartridge life of 1500 liters, easy installation
Aquasure Shakti3,000 – 5,000Cartridge life of 750 liters, removes excess chlorine and organic impurities
Aquasure Xtra Tuff3,000 – 5,000Shockproof and sturdy design, suitable for outdoor use
Aquasure Smart UV8,000 – 15,000UV lamp to kill 99.9% of waterborne diseases, large storage tank of 6 liters

Overall, Aquasure is a good brand when it comes to water purifiers. The availability and pricing of Aquasure water purifiers make it suitable for a wide range of customers who are looking for a reliable and affordable option to ensure safe drinking water for their families.

Future plans and strategies of Aquasure as a brand

Aquasure is a brand that has been making waves in the water purification industry for a while now. The brand has garnered a lot of attention for its innovative water purifying solutions that provide families with clean drinking water. The company has a clear vision of what it wants to achieve and a well-defined strategy to achieve its goals. In this section, we will take an in-depth look at the future plans and strategies of Aquasure as a brand.

  • Aquasure is committed to creating affordable and high-quality water purifiers that provide clean and safe drinking water to households across India.
  • The company plans to expand its product line and launch new water purifiers that cater to the specific needs of different households, including those in rural areas.
  • Aquasure is also focused on increasing its market share by expanding its distribution network and reaching out to new customers in emerging markets.

Apart from these plans, Aquasure has a well-defined strategy that helps it achieve its goals. Below are some of the strategies the brand employs.

  • Aquasure invests heavily in research and development to ensure that its products are of the highest quality and meet the needs of its customers.
  • The company focuses on building long-term relationships with its customers by providing them with excellent customer service and post-sales support.
  • Aquasure leverages the power of digital marketing to reach out to customers and build its brand image. The company has a robust online presence and engages with its customers through social media and other online platforms.

In addition to these strategies, Aquasure is also committed to building a sustainable business that is socially responsible and environmentally friendly. The company has implemented several initiatives to reduce its carbon footprint and conserve water resources. Aquasure’s commitment to sustainability is reflected in its product design, manufacturing processes and the way it does business.

RecyclingAquasure has implemented recycling initiatives to reduce waste and conserve resources.
Renewable EnergyThe company has installed solar panels at its manufacturing facilities to reduce its reliance on conventional power sources.
Water ConservationAquasure is committed to conserving water resources and has implemented initiatives to reduce water use in its manufacturing processes.

In conclusion, Aquasure is a brand with a clear vision of what it wants to achieve and a well-defined strategy to achieve its goals. The company’s commitment to providing affordable and high-quality water purifying solutions and building a sustainable business sets it apart from its competitors. With its innovative products, strong distribution network and customer-centric approach, Aquasure is well-positioned to continue its growth trajectory and become a household name in India’s water purification industry.

FAQs about Is Aquasure a Good Brand

1. Is Aquasure Water Purifier any good?

Yes, Aquasure is a reliable brand that offers efficient water purifying solutions to its users.

2. Is Aquasure better than Kent?

Both Aquasure and Kent are reputed water purifier brands that are equally good at ensuring healthy drinking water. However, Aquasure may have a slight edge over Kent in terms of price and product variety.

3. Can Aquasure remove the hardness of water?

Yes, Aquasure’s water purifiers are equipped with technologies that can effectively remove hardness, impurities, and contaminants from water.

4. Is Aquasure water purifier worth buying?

Yes, Aquasure water purifiers are worth buying as they offer reliable water purification solutions that can enhance the quality of drinking water and improve overall health.

5. How long does Aquasure water purifier last?

Aquasure water purifiers come with long-lasting filters that can last up to 12 months, depending on the usage and water quality.

6. What is the price of an Aquasure water purifier?

The price of an Aquasure water purifier varies depending on the model and features. However, they are affordable and offer value for money.

7. Where can I buy an Aquasure water purifier?

You can buy Aquasure water purifiers online on various e-commerce platforms or visit an Aquasure authorized dealer near your location.

Closing Thoughts

We hope we have answered all your questions about whether Aquasure is a good brand or not. With its advanced features, affordable pricing, and excellent technology, Aquasure has become a preferred choice for many families in India. Thank you for reading, and we hope to see you again soon.