Is Alaffia a Good Brand? A Comprehensive Review

If you’re like me, you’re always looking for all-natural beauty products that work well and won’t break the bank. That’s why I was intrigued when I first heard about Alaffia – a brand that claims to use fair trade, organic ingredients and donate a portion of their profits to help empower communities in West Africa. But the big question remains – is Alaffia a good brand that actually delivers results?

To find out, I decided to put a few of their best-selling products to the test. And I have to say, I was pleasantly surprised with the results. Not only did they smell amazing (thanks to natural scents like lavender and coconut), but they also left my skin feeling soft, nourished, and well-hydrated.

Overall, I have to say that Alaffia is definitely a good brand worth considering if you’re looking for high-quality and affordable all-natural beauty products. Whether you’re looking for a new shampoo and conditioner, body lotion, or face cream, I think Alaffia has something for everyone. Plus, it’s always nice to support a brand that’s doing good in the world too!

Alaffia’s History and Background

Alaffia is a fair trade, ethical and sustainable beauty brand that was founded in 2003. It was started by Olowo-n’djo Tchala and his wife, Prairie Rose Hyde, who together deeply believe in empowering communities through fair trade practices.

Olowo-n’djo Tchala, who is originally from Togo, West Africa, grew up in poverty and witnessed the suffering of his community due to lack of education, health care, and jobs. With the support of Prairie Rose Hyde, he began collecting and selling shea butter from Togo in the United States to provide a sustainable source of income to the women in his community.

The success of their shea butter business led them to establish Alaffia in Olympia, Washington. The company not only produces and sells a variety of beauty products but also actively works towards promoting education, nutrition, and long-term economic opportunities within the communities it sources its ingredients from.

Alaffia’s mission is to alleviate poverty and empower African communities through the promotion of fair trade, environmental sustainability, and gender equality. They work with cooperatives in Togo, West Africa, to source raw ingredients and ensure fair wages and working conditions for all people involved in the process.

Some of the key milestones from Alaffia’s 18-year history include:

  • 2003 – Alaffia was founded.
  • 2006 – The company partnered with Whole Foods Market to begin selling products nationwide.
  • 2009 – Alaffia became the first beauty brand to be certified Fair For Life by the Institute for Marketecology (IMO).
  • 2012 – Alaffia introduced its Beautiful Curls collection, which is specifically designed for curly hair types.
  • 2014 – Alaffia launched its EveryDay Shea line, which features products for daily use.
  • 2016 – Alaffia opened its community empowerment and education center in Togo, West Africa.
  • 2018 – Alaffia opened its first store in Olympia, Washington, where customers can purchase products and learn more about the brand’s mission.

Alaffia’s dedication to transparency and sustainability is reflected in their packaging, which uses environmentally friendly materials. Their products are all vegan, cruelty-free, and made without any harmful additives. With their commitment to fair trade practices and community empowerment, it’s no wonder why Alaffia has gained a loyal customer base and continues to grow as a brand that values both people and the planet.

Alaffia’s Mission and Values

Alaffia is a socially responsible brand that produces a range of natural and organic personal care products. However, what distinguishes Alaffia from other brands is its unwavering commitment to ethical practices and sustainability.

Alaffia was founded in 2003 by Olowo-n’djo Tchala and Rose Hyde with a simple mission – to empower African communities by creating economic opportunities, promoting gender equality, and preserving their traditional knowledge and practices. Throughout the years, Alaffia has remained true to its values and has become a leading model of fair trade and social entrepreneurship.

  • Empowerment through Fair Trade: Alaffia partners with African cooperatives to source ingredients for its products. By paying fair trade prices, Alaffia ensures that the communities it works with receive a fair income, which in turn can be used to invest in local projects such as education and healthcare.
  • Women’s Empowerment: Alaffia has strong ties to its native country of Togo, West Africa, where women face a multitude of challenges. Alaffia’s Women’s Empowerment Program provides skills training, education, and micro-loans to women, helping them start their businesses and become financially independent.
  • Preservation of Traditional Knowledge: Alaffia’s product formulations are inspired by the traditional healing practices of African cultures. By preserving this knowledge, Alaffia not only creates effective personal care products but also celebrates African heritage and culture.

Alaffia also goes above and beyond to ensure that its products are environmentally sustainable. It uses minimal packaging, sources its ingredients from sustainable sources, and has embarked on an ambitious reforestation project.

In Conclusion

Is Alaffia a good brand? Absolutely. Its mission and values set it apart not just as a personal care brand but as a model of ethical and sustainable business practices. By choosing Alaffia, customers can support African communities, promote gender equality, and prioritize the planet.

Moreover, Alaffia’s products are of exceptional quality – made with natural and organic ingredients, and free of harmful chemicals. Alaffia’s commitment to ethical practices and sustainability is not just a marketing gimmick – it’s a genuine effort to make a positive impact on the world.

Pros:Alaffia is committed to fair trade and ethical practices, which means that customers can feel good about purchasing their products.
Cons:Because Alaffia’s ingredients are sourced from African cooperatives, the prices of their products might be slightly higher than other personal care brands.

If you’re looking for a personal care brand that goes beyond just making great products, Alaffia should definitely be on your radar. By supporting Alaffia, you’re not just investing in high-quality personal care products but also supporting a brand that’s committed to making the world a better place.

Alaffia’s Production and Sourcing Practices

Alaffia is a brand that focuses on creating ethical and sustainable products that are beneficial for both consumers and those involved in the production process. Their production and sourcing practices are guided by values such as fair trade, environmental sustainability, and social responsibility.

  • Fair Trade: Alaffia is committed to fair trade practices, which means that they prioritize paying their workers fairly and providing them with safe and healthy working conditions. This includes paying their African suppliers a fair price for the raw materials used in their products, such as shea butter and coconut oil.
  • Environmental Sustainability: Alaffia is also committed to protecting the environment through sustainable farming practices, which means they source raw materials in a way that minimizes harm to the environment. For example, they source their shea butter from communities in West Africa that use agroforestry practices, which involve growing crops alongside trees to promote soil fertility and biodiversity.
  • Social Responsibility: Alaffia not only focuses on producing high-quality products but also aims to uplift the communities where they source their raw materials. They invest a portion of their sales in community empowerment projects such as building schools, providing clean drinking water, and promoting gender equality.

In addition to these values, Alaffia also focuses on transparency in their sourcing practices. They provide information on their website about the sources of their raw materials, the communities involved in the production process, and the impact of their purchases.

Sourcing MethodDescription
Empowerment-In-ActionA program that helps to fund community development projects in Togo, Africa
BaobabA fair trade raw material sourced from a women’s cooperative in northern Togo
Coffee Berry ExtractSourced from Keta Oils, a company that works with farmers in Ethiopia to produce high-quality coffee berry extract using sustainable practices

Overall, Alaffia’s production and sourcing practices are impressive, and it is clear that the company is committed to creating products that are both good for consumers and those involved in the production process. Their focus on fair trade, environmental sustainability, and social responsibility makes them a great choice for consumers who are interested in ethical and sustainable products.

Alaffia’s Product Lines

Alaffia is a brand that offers a range of personal care products that are designed to benefit both consumers and the communities that produce the ingredients used. Their lines of products include:

  • Everyday Shea – This line of products includes shea butter and other natural ingredients that are designed to nourish and moisturize skin and hair. These products are also made with sustainability in mind, with a focus on ethical sourcing practices and responsible production methods.
  • Everyday Coconut – Coconut oil is the centerpiece of this line, and it’s used throughout the collection to provide hydration and nourishment for skin and hair. Many of these products are also scented with natural essential oils like lavender and lemongrass, providing a pleasant aroma as well as the benefits of the oils themselves.
  • Everday Hemp – Hemp is a versatile plant that’s known for its many benefits, from its nutritional value to its potential pain-relieving properties. Alaffia’s hemp line includes products like hemp oil soap and hemp oil lotion, all of which are designed to deliver the benefits of this plant in a convenient and easy-to-use format.
  • Everyday Shea Babies & Kids – This line is designed specifically with the needs of children in mind, with products that are gentle, nourishing, and safe for delicate skin. Many of the products in this line are scented with calming essential oils like lavender and chamomile, helping to soothe both parents and children alike.

Alaffia’s Commitment to Sustainability

In addition to their focus on using natural and nourishing ingredients, Alaffia is also committed to sustainability and ethical production practices. This includes everything from using recycled and biodegradable packaging to supporting fair trade and organic farming practices around the world.

One of the ways in which Alaffia supports communities is by donating a portion of their profits back to the communities where their ingredients are sourced. This helps to support economic development and empower local farmers, all while promoting sustainable practices that benefit both people and the environment.

The Benefits of Using Alaffia’s Products

By using Alaffia’s products, consumers can enjoy a range of benefits. Some of the key advantages of this brand include:

  • High-Quality Ingredients – Alaffia products are made with natural, nourishing ingredients that are safe and effective for a wide range of skin types and sensitivities.
  • Sustainability – Alaffia’s commitment to sustainability and ethical production practices ensures that consumers can use their products with a clear conscience, knowing that they are supporting a brand that is doing good in the world.
  • Community Impact – By using Alaffia’s products, consumers are supporting economic development and sustainable farming practices in communities around the world, helping to create a brighter future for all.

Alaffia Product Comparison Chart

Product LineKey IngredientsSustainability FeaturesCommunity Impact
Everyday SheaShea butter, coconut oil, neem oil, herbsBiodegradable packaging, fair trade sourcingDonates a portion of profits to support economic development in Togo
Everyday CoconutCoconut oil, vanilla, lemongrass, lavenderRecyclable packaging, fair trade sourcingSupports women’s cooperatives in Togo and helps fund educational programs
Everyday HempHemp oil, shea butter, lemongrass, lavenderBiodegradable packaging, supports regenerative organic farming practicesSupports health clinics and education initiatives in Togo
Everyday Shea Babies & KidsShea butter, chamomile, lavender, herbsRecyclable packaging, fair trade sourcingDonates a portion of profits to support maternal health and education in Togo

Overall, Alaffia is a brand that stands out for its commitment to sustainability, ethical production practices, and community impact. By using their products, consumers can enjoy high-quality, nourishing ingredients that are safe for people and the planet alike, all while supporting a brand that is making a positive difference in the world.

Alaffia’s ingredients and their benefits

Alaffia is a skin care brand that is committed to creating natural, sustainable products with ingredients that are ethically sourced from communities in West Africa. Each ingredient used in Alaffia’s products has been carefully selected for its unique benefits and properties. Here are some of the key ingredients used in Alaffia’s skin care products and their benefits:

  • Shea Butter: A moisturizing ingredient that is high in vitamins A and E, shea butter helps to nourish and rejuvenate skin. It is also known for its healing properties, making it a great choice for people with dry or damaged skin.
  • Baobab Oil: This oil is rich in antioxidants and essential fatty acids, making it a great choice for maintaining healthy, youthful-looking skin. It is also known for its anti-inflammatory properties, which can help to reduce redness and irritation.
  • Neem Leaf: Neem leaf is a natural antibacterial and antifungal agent that is excellent for treating acne and other skin conditions. It is also known for its detoxifying properties, making it useful for promoting overall skin health.
  • Coconut Oil: This versatile ingredient is known for its hydrating and moisturizing benefits. It is high in lauric acid, which helps to fight against bacterial and fungal infections. Coconut oil is also great for use on hair, helping to promote healthy growth and prevent breakage.
  • Aloe Vera: Aloe vera is a natural soothing agent that is great for calming irritated skin. It is high in antioxidants and can help to promote collagen production, making it useful for maintaining youthful-looking skin.

Alaffia is committed to using high-quality, naturally-derived ingredients in all of their products. Each ingredient is chosen for its unique benefits and properties, ensuring that Alaffia’s products are effective and gentle on the skin.

Here is a table showing some of Alaffia’s key ingredients and their benefits:

Shea ButterMoisturizes, nourishes, and rejuvenates skin; heals dry or damaged skin
Baobab OilRich in antioxidants and essential fatty acids; anti-inflammatory properties help to reduce redness and irritation
Neem LeafAntibacterial and antifungal agent that helps to treat acne and other skin conditions; detoxifying properties promote overall skin health
Coconut OilHydrates and moisturizes skin; high in lauric acid, which helps to fight against bacterial and fungal infections; promotes healthy hair growth and prevents breakage
Aloe VeraSoothing agent that calms irritated skin; high in antioxidants and promotes collagen production for youthful-looking skin

With a commitment to using natural, sustainable ingredients that are ethically sourced from communities in West Africa, Alaffia is a great choice for anyone who is looking for effective, gentle skin care products that also help to support social and environmental causes.

Alaffia’s impact on communities in West Africa

One of the most important aspects of Alaffia’s mission is the brand’s commitment to empowering and supporting communities in West Africa. Here are some examples of how Alaffia is making a difference in the region:

  • Providing Jobs: Alaffia creates jobs both in the US and in Togo, West Africa. By sourcing ingredients from small-scale farmers, Alaffia helps create economic opportunities and empowers individuals in these communities.
  • Supporting Education: Alaffia funds a number of different education initiatives in West Africa, including the construction of schools, teacher training programs, and scholarships to help students continue their education.
  • Investing in Healthcare: Alaffia funds the distribution of bicycles, ambulances, and critical medical supplies to isolated communities. The brand also provides health care access to community members living with disabilities.

Overall, Alaffia‘s impact on communities in West Africa is far-reaching and profound. By developing fair trade relationships with producers, supporting educational initiatives, and providing critical healthcare resources, Alaffia is making a tangible difference in the lives of people in the region.

Alaffia’s Empowerment Projects in West Africa

In addition to the company’s core mission, Alaffia is also involved in a number of specific empowerment projects in West Africa that aim to improve the quality of life for local communities. Here are just a few examples:

  • Rural Maternal Health: Alaffia’s Maternal Health Project in Togo provides essential prenatal care and trainings for traditional birth attendants in rural areas of the country.
  • Biodiversity Conservation: The brand has established a 22-acre reforestation project to restore the environment, preserve biodiversity, and ensure sustainable land use practices.
  • Clean Water Initiative: In 2017, Alaffia partnered with Planet Water Foundation to provide clean drinking water to over 7,000 people in Togo through the installation of community-based water filtration systems.

The Alaffia Foundation

The Alaffia Foundation is a nonprofit organization that was established by Alaffia to support community empowerment projects in West Africa. The foundation is funded through a portion of the revenue generated by Alaffia’s fair trade products and provides funding for initiatives that help create better opportunities and promote long-term sustainability. The foundation invests in areas such as maternal health, education, clean water, and reforestation, providing a significant contribution to improving the quality of life in the region.

Community Impact AreasNumber of Beneficiaries
Maternal Health22,000+
Clean Water18,000+

Overall, Alaffia’s commitment to supporting communities in West Africa is impressive, and the impact of the company’s work is far-reaching. By investing in initiatives that promote sustainable economic development, provide education, increase access to healthcare, and support the environment, Alaffia is helping to create a better future for communities in the region and inspiring others to do the same.

Alaffia’s Impact on Empowering Women in West Africa

Alaffia, a fair trade skin care and hair care line, believes strongly in empowering women in West Africa. The company was founded by husband and wife team Olowo-n’djo Tchala and Prairie Rose Hyde, who were inspired by their own personal experience witnessing poverty and inequality in rural Togo.

“We believe that African resources and knowledge can help solve the continent’s problems, and that this knowledge and resources can thrive in a global market while benefiting African communities,” says Tchala.

  • Alaffia sources all of their ingredients from West African farmers and cooperatives, providing fair prices for their goods and creating jobs in the process.
  • The company has formed cooperatives specifically for women, providing them with training and resources to become financially independent. These cooperatives produce shea butter, one of Alaffia’s main ingredients, and other crops.
  • Alaffia also works to promote gender equality by funding schools, providing safe birth kits, and advocating for women’s rights in West African communities.

By empowering women, Alaffia hopes to break the cycle of poverty and give them the tools they need to succeed.

Here is a table outlining Alaffia’s impact on women in West Africa over the past few years:

YearNumber of Women EmpoweredAmount of Money Paid to Women’s Cooperatives

Alaffia’s commitment to empowering women in West Africa is not only admirable, but it has also proven to be effective in creating positive change in these communities.

Alaffia’s Certifications and Accolades

Alaffia is a brand committed to quality, sustainability, and fair trade practices. Over the years, the company has received various certifications and accolades for its efforts in supporting communities in West Africa and promoting ethical and eco-friendly products. Here are some of Alaffia’s certifications and accolades:

  • Fair Trade Certification: Alaffia is certified by Fair Trade USA, which means that their products meet rigorous social, environmental, and economic standards. By buying Fair Trade Certified products from Alaffia, consumers can contribute to a better world for farmers, workers, and their families in West Africa.
  • Non-GMO Project Verification: Alaffia’s products have been verified by the Non-GMO Project, a third-party organization that reviews and confirms whether products are made without genetically modified organisms (GMOs). This means that Alaffia’s products are free of genetically modified ingredients.
  • Cruelty-Free Certification: Alaffia is certified by the Leaping Bunny program, which means that their products are not tested on animals. This certification is important for consumers who want to make ethical choices and support companies that value animal welfare.

In addition to these certifications, Alaffia has also received various accolades for its commitment to sustainability, community empowerment, and social justice. Here are some of Alaffia’s accolades:

  • B Corp Certification: Alaffia is a B Corp, which means that it has met rigorous standards of social and environmental performance, accountability, and transparency. B Corps are businesses that use their power to solve social and environmental problems.
  • Giving Back Award: In 2018, Alaffia received the Giving Back Award from the Natural Products Expo West. This award recognizes companies that are making a positive impact in their communities and around the world.
  • Best for the World Honoree: Alaffia has been named a Best for the World Honoree by the B Corp community several years in a row. This honor recognizes companies that are leading the way in sustainable business practices and making a positive impact on society.


With these certifications and accolades, Alaffia has become a trusted brand for consumers who care about sustainability, social justice, and ethical products. By supporting Alaffia, consumers can feel good about their purchases and contribute to a better world for all.

Alaffia’s pricing and affordability

When it comes to purchasing natural and organic products, price is often a concern for many consumers. Alaffia is a brand that offers quality products at an affordable price point. Here are some reasons why:

  • Alaffia’s products are often priced at or below market value for similar types of products, making them accessible to a wider range of consumers.
  • The brand offers a variety of sizes in their products, allowing customers to purchase smaller sizes if they want to try a product before committing to a larger size.
  • Alaffia offers discounts and promotions through their website and newsletters, making their products even more affordable for frequent customers.

In addition to their competitive pricing, Alaffia also ensures that fair prices are paid to their suppliers in West Africa, where many of their ingredients are sourced. This supports sustainable and ethical practices in the supply chain, while also supporting communities that produce these ingredients.

Curious to see what Alaffia has to offer? Check out their website or visit a store that carries their products to explore their range of natural and affordable personal care items.

Alaffia’s Availability and Distribution Channels

If you’re looking for a brand that is widely accessible, Alaffia is definitely a good choice. Their products are sold in various countries around the world, including the United States, Canada, Europe, Australia, and Japan. This accessibility is largely due to the brand’s distribution channels.

  • Online: Alaffia’s products can be purchased through their official website, as well as through online marketplaces such as Amazon and Walmart. This makes it easy for customers to order their favorite products from the comfort of their own homes.
  • Retail stores: Alaffia has also partnered with various retail stores, including Whole Foods, Target, and Walgreens, to distribute their products. This allows customers to easily find Alaffia products while shopping in-store.
  • Cooperatives: Alaffia has established cooperatives in West Africa, where they source their shea butter and other ingredients. These cooperatives not only provide fair wages and working conditions for local women, but they also help to support Alaffia’s mission of sustainability and empowerment.

Aside from their availability, Alaffia’s distribution channels also give customers the opportunity to learn more about the brand and their values. For example, their partnership with retailers like Whole Foods allows them to participate in events and promotions that showcase their commitment to fair trade, environmental sustainability, and social justice.

For those who are interested in learning more about Alaffia’s products and their mission, their website offers plenty of information and resources. They also frequently share updates on their social media pages, which can be a great way to stay informed about new products, promotions, and initiatives.


Overall, Alaffia is a brand that is both accessible and socially responsible. Their distribution channels make it easy for customers to purchase their products, while also supporting their mission to create positive change through fair trade and sustainability.

AvailabilityDistribution Channels
Alaffia’s products are sold in various countries around the world, including the United States, Canada, Europe, Australia, and Japan.– Online: Alaffia’s products can be purchased through their official website, as well as through online marketplaces such as Amazon and Walmart.
– Retail stores: Alaffia has also partnered with various retail stores, including Whole Foods, Target, and Walgreens, to distribute their products.
– Cooperatives: Alaffia has established cooperatives in West Africa, where they source their shea butter and other ingredients.

Whether you’re looking for personal care products that are sustainable, fair trade, and socially conscious, or you’re simply interested in trying out new brands, Alaffia is definitely a top contender. With their wide availability and distribution channels, it’s easy to see why this brand has become a favorite among customers around the world.

Is Alaffia a Good Brand FAQs

1. Is Alaffia cruelty-free?

Yes! Alaffia does not test their products on animals and is certified cruelty-free by Leaping Bunny.

2. Are Alaffia products natural?

Yes! Alaffia uses natural ingredients such as shea butter, coconut oil, and African black soap in their products. They also use fair trade and organic ingredients whenever possible.

3. Do Alaffia products work?

Yes! Alaffia products have positive reviews and are well-known for their effectiveness. For example, their shea butter products are great for moisturizing and hydrating the skin.

4. Is Alaffia sustainable?

Yes! Alaffia is committed to sustainability and uses eco-friendly packaging, supports sustainable farming practices, and operates a bicycle cooperative in Togo, Africa.

5. Is Alaffia affordable?

Yes! Alaffia products are reasonably priced and accessible to a wide range of customers. Additionally, Alaffia offers sales and discounts on their website and in select stores.

6. Does Alaffia give back to the community?

Yes! Alaffia is dedicated to giving back to the community and operates several social impact programs. These programs include building schools, planting trees, providing healthcare, and empowering women’s cooperatives in West Africa.

7. Is Alaffia a trustworthy brand?

Yes! Alaffia is a trustworthy brand that is transparent about their ingredients, production practices, and social impact programs. Their commitment to sustainability and social responsibility shows that they are truly dedicated to making a positive impact on the world.

Closing Thoughts

Thanks for reading! We hope that this article has helped you understand why Alaffia is a great brand. With their commitment to natural ingredients, sustainability, and social impact, it’s no wonder why so many people trust and love this brand. Be sure to check out their products and support their mission. We’ll see you again soon!