Is Akebono a Good Brand? A Complete Review and Analysis

If you’re in the market for new brake pads, you may have heard the name Akebono. But is Akebono a good brand to consider? In short, the answer is a resounding, “yes!”

Akebono is a leading manufacturer of premium ceramic brake pads that perform exceptionally well, offering reliable and high-quality stopping power. Not only are Akebono brake pads known for their long-lasting durability, but they are also eco-friendly, making them a top choice among environmentally conscious consumers.

Not only are Akebono brake pads an excellent choice for reliability and eco-friendliness, but they also offer superior noise reduction and less brake dust than their competitors. In short, if you want peace of mind when it comes to your vehicle’s braking system, Akebono is a brand that you can trust.

Akebono: An Introduction

Akebono is a Japanese brake manufacturing company that specializes in producing high-quality brake pads, calipers, and other brake components for cars and motorcycles. The company has been in operation since 1929 and has a long history of producing top-quality, reliable brake products that are trusted by professional drivers and casual car enthusiasts alike.

  • In 1983, Akebono began supplying OEM brake components to automakers in the United States and has since become a leading supplier of brake systems to many major automotive manufacturers.
  • Akebono has a strong commitment to research and development and has invested heavily in developing innovative brake technologies that set new standards for performance, reliability, and safety in the automotive industry.
  • The company has a global presence, with manufacturing facilities and offices located in Japan, the United States, Europe, and Asia, ensuring that their products are available wherever they are needed.

Akebono’s dedication to quality and innovation has earned the company an excellent reputation among car manufacturers, mechanics, and car owners. Their products are known for their superior performance, durability, and safety, making Akebono a top choice for anyone in need of reliable brake components for their vehicle.

Next, we’ll take a closer look at some of Akebono’s most popular brake products and what sets them apart from the competition.

History of Akebono as a Brand

Akebono Brake Industry Co., Ltd. was established in 1929 in Japan, specializing in brake systems and components for the automotive industry. They are renowned for their high-quality brake pads, brake shoes, and other brake components that meet or exceed OEM standards.

  • Akebono’s first brake pad was produced in 1929 and was made from an asbestos-based material, which was standard practice at the time.
  • In the 1980s, Akebono developed a revolutionary new brake pad material made from ceramic fibers, which was much safer and more effective than asbestos-based pads.
  • In the 1990s and 2000s, Akebono continued to innovate and expand their product line, adding other brake components such as calipers and rotors to their offerings.

Today, Akebono is a leading global provider of brake systems and components with operations in North America, Europe, and Asia. They supply brake parts to many of the world’s largest automakers, including Toyota, GM, and Ford.

1929Akebono Brake Industry is established in Japan
1983Akebono introduces the first ceramic brake pad
1994Akebono establishes operations in North America
2004Akebono opens a research and development center in Michigan
2011Akebono acquires the brake business of US-based manufacturer Robert Bosch LLC

Akebono’s commitment to innovation and quality has made them a trusted brand among drivers and automakers alike. With a rich history spanning almost a century, Akebono is sure to continue setting the standard for brake technology well into the future.

Akebono’s Automotive Parts and Product Line

Akebono is a leading manufacturer of automotive brake components, with a product line that includes brake pads, rotors, calipers, and drum brakes. The company has a strong reputation for producing high-quality brake parts that meet or exceed OEM standards.

Product Line

  • Akebono ProACT Ultra-Premium Brake Pads: These pads are engineered to provide superior stopping power, long life, and minimal dust and noise. They are designed to handle high-performance driving conditions and are available for a wide range of vehicles.
  • Akebono EURO Ultra-Premium Brake Pads: These pads are specifically designed for European vehicles and provide exceptional performance, noise reduction, and durability. They are tested to the highest OE standards and are available for a wide range of European vehicles.
  • Akebono Performance: Akebono’s performance line offers a range of brake upgrades for drivers who demand the best in stopping power, durability, and noise reduction. These products are designed for high-performance driving conditions and include brake pads, rotors, and calipers.

Innovative Technology

Akebono is known for its innovative technology, including its Edge technology, which provides more consistent braking performance and longer life. Their environmentally-friendly manufacturing processes also set them apart from the competition. Akebono’s brake pads are made with ceramic technology, which reduces dust and noise while providing excellent stopping power.

Testing and Certification

Akebono’s products are rigorously tested to meet or exceed industry standards and OEM specifications. They have earned numerous certifications, including ISO/TS 16949 and ISO 14001, which demonstrate their commitment to quality, safety, and environmental responsibility.

ISO/TS 16949The international standard for automotive quality management systems.
ISO 14001The international standard for environmental management systems.

Overall, Akebono is a trusted and respected brand in the automotive industry, and their product line offers a range of options for drivers who demand quality, performance, and reliability from their brake components.

Akebono’s Brake System Technology

If you’re looking for reliable and high-quality brake systems, look no further than Akebono. Akebono has been the leading manufacturer of brake systems for over 90 years, and they are known for their innovative technology and commitment to safety.

The Benefits of Akebono’s Brake System Technology

  • Akebono’s brake systems provide superior braking power, which means you will be able to stop your vehicle more quickly and safely.
  • They are designed to last longer than most other brake systems, which will save you money in the long run.
  • Akebono’s brake systems are engineered to produce less dust, which will help keep your wheels looking cleaner and will prevent brake pad wear.

Akebono’s Advanced Ceramic Technology

Akebono’s advanced ceramic technology is the key to their superior braking performance. Unlike traditional brake pads, which are made of metal and organic materials, Akebono’s brake pads are made of ceramic materials, which provide several advantages.

First, ceramic materials are much less likely to produce noise and vibration, which means you will enjoy a quieter and smoother ride. Second, ceramic materials are much more resistant to heat than traditional brake pads, which means they will last longer and perform better in high-temperature environments. Finally, ceramic materials are much less likely to produce dust than other types of brake pads, which means your wheels will stay cleaner and will require less cleaning and maintenance.

Akebono’s Brake System Components

Akebono’s brake systems are made up of several key components, including:

Brake padsProvide friction against the brake rotor, converting kinetic energy into thermal energy
Brake rotorsProvide a surface for the brake pads to rub against, dissipating heat into the air
CalipersHold the brake pads against the rotors, applying pressure to slow down the vehicle
Brake lines and hosesTransport brake fluid to the calipers, allowing the pressure to be applied to the pads

Each of these components is designed to work together seamlessly, ensuring that your vehicle stops quickly and safely every time you brake.

Akebono’s Market and Distribution

Akebono is a leading brand in the global brake industry that focuses on manufacturing high-quality brake pads and other brake components. Their products are widely used by car enthusiasts, professionals, and OEMs. Akebono is known for providing reliable, safe, and high-performance brake pads with low dust and noise levels.

  • Akebono’s Market:
  • Akebono has a vast market that spans across the world. They have been able to penetrate the market successfully due to their focus on providing high-quality products that meet the needs of their customers. They have been able to establish a reputation for themselves as a brand that provides top-notch quality at an affordable price.

  • Akebono’s Distribution:
  • Akebono has a well-established distribution network that spans across the globe. They have warehouses and offices in various countries, which allows them to distribute their products effectively. They work with OEMs, wholesalers, retailers, and distributors to ensure that their products are readily available to their customers. Their distribution strategy has helped them to expand their customer base and increase their market share.

Akebono has a goal of providing the best brake products in the market and strives to achieve that by constantly improving their products and services. They are committed to meeting the needs of their customers and providing them with products that are safe, reliable, and affordable. Their market and distribution strategy have helped them to become a household name in the automotive industry.

Overall, Akebono is a reputable brand that has built a strong reputation for themselves in the global brake industry. Their commitment to quality and reliability has made them a top choice for professionals and car enthusiasts alike, and their market and distribution strategy has helped them to expand their reach beyond borders.

Key Points:Details:
Products:Brake Pads, Brake Components
Distribution:Well-established network spanning across the globe
Commitment:Quality, reliability, safety, and affordability

Akebono’s market and distribution strategy have helped them to become an industry leader in the global brake industry.

Akebono’s Reliability and Durability

When it comes to choosing a brake pad brand, reliability and durability are two important factors to consider. Akebono, one of the leading brake pad manufacturers in the world, is known for producing high-quality and long-lasting brake pads. Here’s what you need to know about Akebono’s reliability and durability:

  • Akebono brake pads are made with the highest quality materials, ensuring that they can withstand the toughest driving conditions.
  • The company has been producing brake pads for over 90 years, and their products are trusted by mechanics and drivers alike.
  • Akebono brake pads have been tested to perform well in extreme temperatures, including both hot and cold weather.

But how do Akebono brake pads stack up against the competition? Let’s take a closer look:

BrandReliability RatingDurability Rating

As you can see, Akebono brake pads are one of the most reliable and durable options on the market today. Whether you’re driving on the highway or navigating through heavy city traffic, you can trust Akebono brake pads to keep you and your passengers safe.

Akebono’s Sustainability and Environmental Impact

Akebono is committed to sustainability and minimizing its environmental impact. Here are some ways in which the company is working towards a more sustainable future:

  • Reducing CO2 emissions: Akebono has set a goal to reduce its CO2 emissions by 50% by 2050. The company is working to achieve this by implementing energy-efficient technologies, such as LED lighting and energy-saving equipment.
  • Recycling: Akebono recycles various materials, including paper, cardboard, plastic, and metal. In addition, the company has implemented a zero-landfill policy.
  • Water conservation: Akebono is working to reduce its water usage by implementing conservation measures and recycling wastewater.

Akebono’s Environmental Certifications

Akebono has received various certifications for its environmentally-friendly practices, including:

  • ISO 14001: This certification recognizes Akebono’s commitment to minimizing its environmental impact and continuous improvement of its environmental management system.
  • Green Industry Certification: This certification is awarded by the Japan Ministry of Economy, Trade, and Industry to companies that are working to reduce their environmental impact.
  • Green Partner Certification: This certification is awarded by Sony Corporation to suppliers that are implementing environmentally-friendly practices throughout their operations.

Akebono’s Eco-Friendly Products

Akebono designs its products with the environment in mind. Here are some of the environmentally-friendly features of Akebono products:

  • Copper-free brakes: Akebono’s copper-free brakes reduce the amount of copper released into the environment during brake wear. This helps to reduce the impact of copper on aquatic ecosystems.
  • Low-dust brakes: Akebono’s low-dust brake pads reduce the amount of airborne particles released during braking, which can contribute to air pollution.
  • Recyclable packaging: Akebono uses recyclable packaging materials for its products, reducing waste and resource consumption.

Akebono’s Life-Cycle Assessments

Akebono conducts life-cycle assessments (LCAs) for its products to evaluate their environmental impact from raw material extraction to end-of-life disposal. These assessments help Akebono identify areas where it can improve its environmental performance and minimize its impact on the planet.

LCA StageEnvironmental Impact
Raw Material ExtractionImpacts on ecosystems, water usage, and energy consumption
ManufacturingEnergy consumption, water usage, and waste generation
Product UseEnergy consumption and air pollution
DisposalImpacts on landfills and waste generation

By conducting LCAs, Akebono is able to make informed decisions that help to minimize its impact on the environment.

Akebono’s Global Presence and Expansion

Akebono is a well-known brand with a global presence, and its expansion continues to grow rapidly. They have a reputation for manufacturing quality brake pads, drums, rotors, and other brake components. With over 85 years of experience, Akebono has proven to be a trusted brand for drivers worldwide.

  • Akebono has manufacturing facilities on five continents: Asia, North America, Europe, South America, and Oceania.
  • They have regional headquarters in major cities such as Tokyo, Detroit, France, and China, which distribute their products to different countries around the world.
  • In 2019, Akebono opened a new plant in Mexico, which expanded its production capability in North America.

Akebono’s goal is to respond accurately to the needs of each region to meet the diverse needs of its customers.

In addition to its global expansion, Akebono provides training and technical support to its employees and the automotive industry worldwide. They are committed to not only producing quality products but also to ensuring their customers have the knowledge and resources required to install and maintain their brake components correctly.

RegionNumber of Facilities
North America5
South America2

Overall, Akebono has established a strong global presence with a diverse range of facilities, employees, and products that meet the needs of its customers worldwide through its technical expertise and quality components.

Akebono’s Customer Feedback and Reviews

When considering a brand for purchasing automotive parts, it’s important to take into account what other customers are saying about their experience with the brand and its products. Akebono is a well-known brand in the automotive industry, so let’s take a closer look at what customers are saying about their experience with Akebono products.

  • Positive Reviews: Akebono has received a large number of positive reviews from customers who have purchased their products. Customers have praised the brand for producing high-quality and long-lasting brake pads. They also appreciate that Akebono’s products are made with environmentally friendly materials, making them a more sustainable choice. Many customers have also mentioned that they were able to easily install Akebono brake pads themselves, saving them money on installation costs.
  • Negative Reviews: While Akebono has received mostly positive reviews, there are some negative reviews that should be taken into account. A small number of customers have reported that Akebono’s brake pads squeak or make noise when applying the brakes. However, it’s worth noting that this is a common issue with brake pads in general and is not necessarily specific to Akebono’s products.
  • Overall Satisfaction: Based on customer reviews, it’s clear that Akebono is a well-respected brand in the automotive industry. The majority of customers who have purchased their products are satisfied with the quality and performance of Akebono brake pads. While some customers have reported issues, they are in the minority, and it’s important to take into account that every product can have its own unique issues.

Comparison to Other Brands

When compared to other brake pad brands on the market, Akebono stands out for its commitment to producing environmentally friendly products and its dedication to manufacturing high-quality brake pads. While there are other brands that are also known for producing quality brake pads, Akebono is unique in its focus on sustainability and eco-friendliness. This makes them a great choice for consumers who are looking to make environmentally conscious choices when purchasing automotive parts.


Based on customer feedback and reviews, it’s clear that Akebono is a reliable and respected brand in the automotive industry. While there are some negative reviews to take into account, the overwhelming majority of customers who have purchased Akebono brake pads are satisfied with their purchase. Additionally, Akebono’s focus on sustainability and eco-friendliness make them a great choice for consumers who prioritize the environment in their purchasing decisions.

High-quality brake padsSome reports of noise from brake pads
Environmentally friendly materials
Easy to install

Overall, Akebono is a brand that can be trusted for its quality automotive parts and commitment to sustainability. If you’re in need of new brake pads and want a brand that has a strong reputation for producing reliable products, then Akebono is definitely worth considering.

Akebono’s Competitors and Market Positioning

Akebono is a renowned brand in the automotive industry, primarily known for manufacturing brake pads and other braking components. Despite being a high-quality brand that emphasizes performance, Akebono faces competition from various competitors in the market.

Let’s take a closer look at Akebono’s competitors and how they position themselves against the brand:

  • Brembo: An Italian company that specializes in high-performance braking systems, Brembo is one of Akebono’s prime competitors. Brembo tends to focus on performance over anything else, which enables them to command high prices for their components.
  • Bosch: A German brand, Bosch is one of the largest automotive suppliers in the world. They offer a wide variety of braking components, from entry-level options to premium setups. Bosch’s components tend to be more affordable than Akebono’s but don’t always provide the same driving experience.
  • EBC Brakes: A British company that specializes in high-performance brakes, EBC Brakes offers products at all price points. They aim to deliver excellent performance without breaking the bank.

Despite the competition, Akebono has positioned itself as a premium brand that focuses on providing excellent performance without sacrificing comfort. Akebono’s brake pads are quieter than most, contributing to a more comfortable driving experience. Additionally, they are less dusty than other brake pads, which can be an essential factor for car enthusiasts.

Moreover, Akebono markets its brand as a top-of-the-line product, which has enabled them to remain a leader in the automotive aftermarket industry. Their pads are used in high-performance vehicles, such as those in motorsports, which further emphasizes their performance capabilities.

Overall, Akebono is still a highly regarded brand despite the competition from rival companies. Their focus on performance, comfort, and marketing has helped them retain a considerable portion of the market for high-end brake components.

BrandSpecialtyPrice RangePositioning
AkebonoPerformance Brake padsHigh-endPerformance and Comfort
BremboHigh-performance brakesPremiumPerformance-focused
BoschBrake ComponentsEntry-level to premiumAffordability and Versatility
EBC BrakesHigh-performance brakesMid-range to premiumHigh performance with value

The table summarizes the market positioning of Akebono and its competitors in the braking components industry.

Is Akebono a good brand: FAQs

1. What type of products does Akebono make?

Akebono is a leading manufacturer of brake pads and other braking systems for vehicles such as automobiles, motorcycles and industrial machines.

2. Are Akebono brake pads durable?

Yes, Akebono brake pads are known to be durable and have a long life span.

3. Are Akebono products affordable?

While not the cheapest option on the market, Akebono products are competitively priced and offer good value for money considering their high quality.

4. Is Akebono a reliable brand?

Yes, Akebono is a trusted and well-respected brand in the automotive industry, known for delivering high-performance products that meet or exceed customers’ expectations.

5. How does Akebono compare to other brake pad brands?

Compared to other brake pad brands, Akebono is known for having excellent stopping power, reduced noise, and increased durability.

6. Can Akebono brake pads be used on all types of vehicles?

Yes, Akebono produces brake pads for a wide range of vehicles, including cars, trucks, and industrial equipment.

7. Does Akebono offer a warranty on its products?

Yes, Akebono offers a limited warranty on all of its products, providing added peace of mind and protection for customers.

Closing Thoughts

Thank you for taking the time to read about whether Akebono is a good brand. We hope this article has provided helpful insights into the quality and reliability of Akebono’s brake pads and braking systems. If you’re looking for high-performance brakes that are built to last, we recommend considering Akebono products. Feel free to explore our website for more informative articles and resources, and come back soon!